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Jomo Kenyatta Prize for Literature: A call for entries

The Kenya Publishers Association (KPA) has made a call for submissions for the Jomo Kenyatta Prize for Literature. Winners of the award will be unveiled in September, during the 24th edition of the Nairobi International Book Fair.

Titles to be submitted must have been published between 2020 and May 2022. There are two levels of awards: The Jomo Kenyatta Prize for Literature and The Wahome Mutahi Award for Humour and Satire.

The Jomo Kenyatta Prize for Literature has three main categories, namely Adult, Youth and Children. Each category has an English and Kiswahili version.

The Wahome Mutahi Literary Award has an English and Kiswahili category. Writers of drama/plays can submit their entries under the adult category of the Jomo Kenyatta Prize and the Wahome Mutahi Award.

Submissions for each category should be accompanied with five non-returnable copies of the book to be entered. Each submission should also be accompanied by a fee of sh10,000 for KPA members and sh25,000 for non-members.

All entries must have been published in Kenya. Although the quality of the content will be the overriding criterion, there are other considerations to be looked into. These are: quality of binding, cover design, quality of paper used, quality of illustrations where applicable and the general layout of the book.

The Jomo Kenyatta Prize for Literature is the brainchild of KPA. It was established in the early 1970s and is open to Kenyan writers whose works are published in Kenya. The prize is awarded to the author of the most outstanding new book in all the categories.

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Books Featured Fiction Reviews

For the love of the game

Title: Benji’s Big Win
Author: Nducu wa Ngugi
Publisher: East African Educational Publishers
Availability: Leading Bookstores
Reviewer: Mbugua Ngunjiri

Though he enjoys his life in school, there are a number of things bothering Benji.
Top of them is his father’s apparent disinterest in his budding football career. He is not only the top striker in Kamden Boys School, he is also the team captain. Not once has his father, Musa come to watch any of his games; which is rather baffling considering that the father used to be a star footballer in his youthful days.
Karis is the other major source of Benji’s worry. A big bodied boy, Karis has been tormenting Benji through incessant bullying, to a point of him getting recurring nightmares. While his mother is sympathetic about the situation, the father comes down hard on the lad, wondering aloud why the son can’t stand up to the bully.
Then there are loggers, who with the apparent backing of government, have invaded Loki forest, cutting down trees. Keepers, the local environmental lobby group, led by Benji’s mother, appears to have hit a brick wall in terms of stopping the destruction of the forest. Benji and his friends are worried about the adverse environmental consequences that will befall their community as a result of the ongoing forest destruction.
Benji is the lead character in Nducu wa Ngugi’s book Benji’s Big Win, which won the Jomo Kenyatta Prize for Literature, in the youth category, this year. Nducu is one Ngugi wa Thiong’o’s offsprings, trying to follow their famous father’s footsteps in making a name for themselves in the world of writing. This is Nducu’s second book after City Murders, published by East African Educational Publishers, which also happens to be his father’s Kenyan publisher.
In the book, the reader follows Benji’s escapades and close calls, waiting to see how his troubles are going to get resolved.
Soon, we get an inkling of why Musa appears to be dead set against his son’s football career. He has health issues arising from an injury he sustained as a footballer for Umoja Stars, the national team, while playing against the Indomitable Lions of Cameroon. This injury almost rendered him immobile, he is constantly on medication and undergoing therapy.
As a result, Benji’s father is stays at home, jobless, and has to rely on his wife to provide on the family. Though it is not spelt out in black and white, in the book, Musa must be anxious and worried that his son might suffer similar fate and be faced with an uncertain future. That is why he insists that Benji instead focuses on his studies, as that is what guarantees his future.
Using Musa’s example, the author brings out the sad state of footballers and other athletes, in Kenya, who lack support structures from the government and  end up leading pathetic lifestyles. Perhaps this explains why our football remains stunted as the players are constantly on the lookout for alternative sources of earning a livelihood; local football cannot guarantee that.
On the family front, we see the tension in Musa’s household, where his wife is the sole bread winner as the husband is incapacitated. Though she doesn’t show it, she must be feeling the strain of providing for her family alone. Already, there are signs of latent friction with Benji’s parents, when Musa gives his son an order and his wife reverses it.
Many families are undergoing almost similar troubles, particularly post-Covid, when many bread winners were rendered jobless and have had to rely on their spouses. Some families completely fell apart. Though the book does not give Musa’s perspective, no doubt he must feel his authority, as the man of the house, undermined; sickly and jobless, now seeing his wife and child disobey his orders. Thank God the family is still intact, but for how long?
Not as lucky though is Abele’s family. Abele is a beautiful girl, Benji has eyes for. She hails from Balaza Estate, in Nairobi, but stays in Loki with her uncle due to the fact that her own father is unable to sufficiently provide for his family. Abele is thus one mouth less to feed.
Meanwhile, the matter of Loki forest’s destruction sticks out like a sore thumb among residents of the community. Well, this is not a new phenomenon in Kenya. We have seen politically connected individuals being allowed to visit destruction on the environment by settling in protected forests like in the case of Mau. Before that, there was the protracted struggle to save Karura Forest; a struggle that won the late Wangari Maathai, the Nobel Prize.
On the bullying front, Karis is unrelenting. There are several episodes where Benji comes off worse for wear.
Karis’ bullying gets worse and is expelled from Kamden to Mawingu, a neighbouring school.
Still, a final showdown looms between the two protagonists when they come face to face in the local ‘derby’; a grudge match between Kamden and Mawingu.
The prize is too tantalizing for Benji. For one, winning the game will win him local bragging rights and the affections of Abele, who is also being courted by his nemesis, Karis.
During the game, Karis goes personal on Benji, a fight almost breaking out between the two. Despite huge odds, Benji scores the winning goal for his school. Icing on the cake is when, at the end of the game, Benji realises that his father was among the spectators, cheering him on.
Upon losing the game, Karis mellows down and seeks Benji’s forgiveness.
Though Benji wins the affections of Abele, he loses her as she is forced to go back to Nairobi, since his uncle is now unable to take care of her.
The book ends without the issue of Loki Forest being resolved. Could this be a signal that a sequel to the book is in the works. This is not far-fetched for, towards the end of the book, Benji and his pal, Jasper are plotting to visit Abele in Balaza.
Benji’s Big Win makes for interesting reading but the author needs to work on a few issues to improve on his craft. First, his writing needs to be grounded on some reality. How is it that Benji learns, at the last minute, that Karis is playing for Mawingu? Even prior to his expulsion, there was no mention of Karis’ involvement in football. Just like with Benji’s example, football requires commitment and regular training. One just doesn’t wake up and find themselves lining up for a major tournament.
The author’s stay abroad shows in his usage of US phrases and words. While these do not hurt, some words like cleats, for football boots, as it is understood locally, might end up confusing the young readers.
All in all, Benji’s Big Win is a major score for Nducu and the fact that it won an award is testament to his writing potential.

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Books Fiction publishing Reviews

Magical tale wins children’s award

Title: Chadi’s Trip

Author: Sarah Haluwa

Publisher: Storymoja

Reviewer: Mbugua Ngunjiri

The village of Kalole is faced with a deadly plague; Shaka Risha. Anyone who contracts it, most likely ends up dead. The whole village is worried; there is no knowing who will catch the deadly ailment next.
The village oracle announces that the cure can only be found in the forest, where spirits live. The bravest warriors, led by chief’s son, are dispatched to the forest to get the antidote, but they fail to return.
Another group is sent to the forest and they, too, fail to return. The very thought of venturing into the forest petrifies everyone in the village, yet the plague is still claiming its deadly toll.
When no one else is willing to go for the cure, little Chadi volunteers to go to the dreaded forest.
Will she make it where even the brave warriors failed?
You can only get the answer by reading Chadi’s Trip, a children’s book written by Sarah Haluwa and published by Storymoja.


This book won the Jomo Kenyatta Prize for Literature in the children’s category. The award is organised by the Kenya Publishers Association.
Find out the unique qualities that set Chadi apart from other children and which make her suitable for the dangerous mission in the forest, where she will come up against unpredictable spirits.
Chadi’s Trip employs magical realism as a literary technique to fire up the imagination of young readers. The fact that it is a young girl engaging the spirits to a point of outmaneuvering them, makes it all the more attractive to the intended audience. Children love heroism.
It should be noted that the story is based in Kenya’s coastal region, where young girls are faced with heavy odds. These range from debilitating poverty, teen pregnancies not forgetting the less talked about teenage prostitution that feeds the underground sex tourism market.
It is therefore safe to argue that these girls lack role models. Haluwa’s book serves as a welcome inspiration to such girls, seeing as lead character is a young girl, a positive role model, beats odds and is eventually celebrated by a whole village.
Writing for children is no walk in the park, thus the author, known to pen adult stuff online, should be commended for successfully making that all-important transition.

Maisha Yetu feels that this book deserves the accolade it got

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Books Events Issues News publishing

Jomo Kenyatta/Wahome Mutahi Literary Prizes announced

Marx Kahende, a retired diplomat and Ngugi wa Thiong’o’s son, Nducu, are among the winners of the Jomo Kenyatta Prize for Literature.

Kahende’s book, The Wayward Vagabond, published by East African Educational Publishers (EAEP), won in the adult English category, while Nducu wa Ngugi’s book Benji’s Big Win (EAEP), won in the youth English category. Former Nairobian columnist, Sarah Haluwa’s book, Chadi’s Trip (Storymoja) won in the children’s English category.

The awards ceremony, organised by the Kenya Publishers Association, was held on Saturday evening at the Pride Inn Hotel, in Westlands, at the tail-end of the Nairobi International Book Fair.

Samuel Wachira, a Catholic priest based in Meru won the Wahome Mutahi Literary Prize with his book, Hustlers’ Chains, published by One Planet Publishers.

Other winners included Kiswahili scholar Prof Kithaka wa Mberia, whose book Kwenzi Gizani (Marimba Publications) won the Kiswahili Adult Category. In the Kiswahili youth category, the winner was Mbona Hivi? Written by Shullam Nzioka and published by Oxford University Press.

The winner in the Kiswahili children’s category was Fumbo la Watamu by Ali Attas, published by One Planet.

During the event, Prof Laban Ayiro, the Daystar Universtity Vice-Chancellor, who was the chief guest, challenged Kenyans to embrace the culture of reading if they hoped to become good leaders. He emphasised that reading is a prerequisite to good leadership. He also decried the poor reading habits exhibited by the younger generation and majority of leaders across all sectors.

Kiarie Kamau, the chairman of Kenya Publishers Association (KPA) spoke about the supremacy Kenyan publishing. “We are increasingly becoming a force to reckon with in the area of Publishing in Africa and beyond,” said Kamu, who is also the managing director of EAEP. “We sit on the Executive Committees of the International Publishers Association as well as the African Publishers Network. We publish high quality and wide range of general reading materials, most of which serve a global audience. We are already visible on the digital publishing and online selling space … the two literary awards demonstrate that indeed Publishing in Kenya has come of age.”

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Events Issues News Personalities

Surgeon wins Kenya’s top literary prize

Sunday Nation columnist Dr. Yusuf Dawood is the winner of this year’s Jomo Kenyata Prize for Literature award. His book, Eye of the Storm, beat two other nominees; Terrorists of the Aberdare by Ng’ang’a Mbugua, and Lone Dancer (EAEP) by Joe Kiarie to scoop the top prize in the English category. In the Kiswahili category the winner is Timothy Arege with his book Kijiba cha Moyo (Longhorn). In the English Youth Category Eva Kasaya’s book Tales of Kasaya (Kwani Trust) won the top prize, while Mlemavu si Mimi (OUP) by Ipalei Godfrey. In the children’s Englisifh category the winner was journalist Peter Kimani with his book Upside Down (OUP). The kiswahili category was taken by Q FM presenter Nuhu Bakari with his book Wema wa Mwana (Longhorn). Winners in the adult categories took home sh150,000 while those in the youth and children’s categories got themselves sh75,000 each. The Jomo Kenyatta Prize for Literature is awarded every two years and is sponsored by the Text Book Center.

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Events Issues News Releases

literary prize judges announced

In case you have forgotten Kenya still has a literary prize called the Jomo Kenyatta Prize for Literature. I might also hasten to add that the Prize is administered by the Kenya Publishers Association (KPA) every two years.
Come October, at the end of the Nairobi International Book Fair a creative Kenyan will go home with a cool Sh150,000, this being the prize money for the award. I am hearing whispers to the effect that the prize money could be increased.
That being the case KPA has announced a three -judge
panel for this year ’s, yes they do have judges.
The panel is headed by Prof Henry Indangasi, who teaches in the Literature
Department of University Nairobi . The other members are Dr Tom Odhiambo also of University of Nairobi and Prof Wangari Mwai , the Director of Kenyatta University Campus in Nyeri . Mr James Odhiambo , the executive officer of KPA says this year’s award has attracted 19
Kiswahili titles and 33 English titles. “The judges panel should be able to announce the shortlisted titles by September , ” he explains .
“Winners will announced on October 1 during the 14th edition of the Nairobi International Book Fair.” And we shall tell you who the nominated authors are, come September. Er, we’re that good.

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Issues News Releases Reviews

Winner of the Jomo Kenyatta Prize for Literature, 2009

Henry ole Kulet’s book won the 2009 Jomo Kenyatta Prize for Literature. Yours truly had reviewed the book way back in May. I hereby share the review with you:

blossoms friday 3

After a long absence from the literary scene Henry ole Kulet is back, this time with Blossoms of the Savannah. This novel mainly dwells with the touchy issue of Female Genital Mutilation (FGM).
Now, FGM or female circumcision, remains a very sensitive topic particularly considering that there are powerful lobbies committed to ensuring that this practice is brought to an end. The issue is complicated by the fact that it involves a people’s culture, a culture that has been practiced since time immemorial. Despite the best of efforts from these lobbies and the government, getting to end the practice has largely remained elusive. Well, you do not just wake up one morning and decide that you are going to away with a particular aspect of culture and hope to succeed.
However, as much as culture defines a people’s identity, some cultural aspects have proved more harmful than beneficial. Still modern realities do not support such practices. For example, the probability of contracting diseases like HIV/Aids, arising from the sharing of blades, does not bode well for FGM.
Cases have also been documented where young girls have lost their lives following complications arising from the procedure.
In his book, Ole Kulet treats the issue of FGM in a sober and balanced manner.
He does not approach FGM in the needlessly confrontational style, often associated with the lobbies. He instead delves into the Maa traditions and demonstrates how important they are to the community.
The story revolves around the family of Ole Kaelo, who finds himself retrenched from his job and opts to relocate his family from Nakuru to Nasila, his ancestral home.
Just like any other retrenched person, he sees his survival, and that of his family, coming from venturing into business.
His two teenage daughters, Taiyo and Resian however do not share his enthusiasm. Their sudden removal from the urban setting in Nakuru to village life does not sit well with them.
They are also not certain of their prospects of furthering their education at the university.
Having been brought up in a modern lifestyle, they are mainly pre-occupied with their education, which they feel would assure them of a better life in future.
They are however in for a rude awakening. No sooner have they landed in the village than word goes round to the effect that they are yet to undergo the ‘cut’. At 18 and 20 the two sisters are already late for the cut, according to the Maa culture.
In spite of their physical maturity, they are contemptuously referred to as intoiye nemengalana, derogatory for girls who have not undergone the rite.
Their problems are far from over. Their worst nightmare yet comes in the form of Oloisudori, an evil businessman who now has their fate in his hands, thanks to a foolish deal their father entered with him.
Unknown to his family, Ole Kaelo had borrowed money from Oloisudori, which he used to establish his business. It so happens that on a visit to Ole Kaelo’s home, Oloisudori sets his eyes on Resian the younger of the sisters. He lusts for her and an idea hits his brain that he could take her for a wife.
Seeing as he might encounter difficulties in convincing the father to give out his daughter to him, he resorts to blackmailing the poor man. Either Ole Kaelo give him his youngest daughter or he recalls his debt, which includes the house he constructed.
Ole Kaelo opts for what he sees as the easier way out and agrees to pawn his daughter to save his business.
Just like other men in Nasila, Oloisudori would not marry a girl who has not undergone initiation, so he arranges for her to get cut first.
Luckily for Resian, Olarinkoi, a man who had been hanging out in their house, is at hand to ‘rescue’ her. He promises to take her to Emakererei, a woman who gives refuge to girls being threatened with the harmful practice.
Resian falls for his story and accompanies him to her ‘savior’. More shock awaits her as the man has his own evil designs on her. Like Oloisudori, Olarinkoi also wants to forcibly circumcise her and marry her.
Eventually, Resian escapes and finds her way to Emakererei, where her dream of going to university is assured. Her elder sister Taiyo is not as lucky. She is tricked and is forced to undergo the cut. Apparently, after losing Resian, Oloisudori decides to take Taiyo instead. In spite of Taiyo’s tragedy, both girls end up in the safe hands of Emakererei.
Blossoms of the Savannah has echoes of Ngugi wa Thiong’os The River Between, where two sisters are faced with an almost similar dilemma.
Muthoni opts to get circumcised but dies in the process. Muthoni’s death is interpreted as Ngugi’s way of saying that female circumcision is outdated.
Ole Kulet’s narrative is enriched with the description of the various aspects of the Maa culture. In the book, Ole Kaelo comes out as a pretty confused character. His wife does not help matters either. Instead of standing out for her daughters, she just runs along with her husband, content with protecting family property.
In spite of its obvious harmful effects, FGM refuses to die, as the lobbyists would expects it to. Could it be that their approach to the whole issue is wrong?

You can order the book online on www.enrakenya.com

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Events Issues News Releases

And the winners are…

Kenya Publishers Association announced the winners of the Jomo Kenyatta Prize for literature at the end of the 12th Nairobi International Book Fair. They are:

Adult English Category: 1st position: Blossoms of the Savannah by Henry ole Kulet (Sasa Sema/Longhorn)
2nd position: Hawecha: A Woman for all time by Rhodia Mann (Sasa Sema/Longhorn)
3rd position: The Big Chiefs by Meja Mwangi (East African Educational Publishers)

Adult Kiswahili Category: 1st position: Kyalo Wamitila’s Unaitwa Nani? (Wide Muwa).
2nd position: Vipanya vya Maabara by Mwenda Mbatiah (Jomo Kenyatta Foundation)
3rd position: Kala Tufaha by Omar Babu (Phoenix)

Youth English Category: 1st position: Walk with me Angela by Stephen Mugambi (Kenya Literature Bureau).
2nd position: Lake of Smoke by Juliet Barnes (Phoenix)

Youth Kiswahili Category: 1st position: Dago wa Munje by Sheila Ali Ryanga (Jomo Kenyatta Foundation). Apparently there was no second or third positions here. A little bird tells me the entries were awful.

Children’s English Category: 1st position: The Prize! by Elizabeth Kabui’s (Oxford)
2nd position: On the run by Mwaura Mwigana (Oxford)
3rd position: A Mule Called Christmas by Nyambura Mpesha

Children’s Kiswahili Category: 1st Position: Kisasi Hapana by Ken Walibora (Oxford)
2nd position: Sitaki Iwe Siri by Bitugi Matundura (Sasa Sema/Longhorn)
3rd position: Ngoma za Uchawi by Atibu Bakari (Kenya Literature Bureau)
Winner in the adult categories each got Sh150,000 each, while winner in the youth and children categories got Sh75,000 each

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Events Issues News

And the nominees are…

Following the announcement, by the Kenya Publishers Association, that they have increased the prize money from Sh40,000 to Sh150,000 maisha yetu is proud to announce the nominees for this year’s Jomo Kenyatta Prize for Literature. The judging panel, chaired by Prof Henry Indagasi, of the University of Nairobi, announced the list of nominees as follows: For the adult English category, the nominees are Hawecha, (Longhorn) by Rhodia Mann, Blossoms of the Savannah (Longhorn) by H.R. Ole Kulet and The Big Chiefs (EAEP) by Meja Mwangi. In the Adult Kiswahili category, the nominees are Kala Tufaha (Phoenix) by Babu Omar, Vipanya Vya Maabara (JKF) by Mwendah Mbatiah and Unaitwa Nani (Wide Muwa) by Kyalo Wamitila. Nominees in the English Youth Category are Lake of Smoke (Phoenix) by Juliet Barnes and Walk with me Angela (KLB) by Stephen Mugambi. In the Kiswahili Children’s category nominees are Ngoma za Uchawi (KLB) by Atibu Bakari, Kisasi Hapana (OUP) by Ken Walibora and Sitaki Iwe Siri (Longhorn) by Bitugi Matundura. Nominees in the Children English category are A Mule Called Christmas (Phoenix) by Nyambura Mpesha, The Prize (OUP) by Elizabeth Kabui and On the Run (OUP) by Mwaura Muigania. Winners in both adult categories will win the improved prize money of Sh150,000, while winner in the Youth and Children’s categories will each pocket Sh75,000. The winners will be announced on Saturday, September 26 at Avalon Restaurant along Riverside Drive

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Events Issues News

Does more prize money = more creativity?

Creative writers in Kenya will be in for a major treat at the annual Nairobi International Book Fair (NIBF) set to be held towards the end of September. For the first time, the winner of the Jomo Kenyatta Prize for Literature will take home a substantial amount of prize money.
The Kenya Publishers Association (KPA) who are the organisers of NIBF told maisha yetu that winners in the two adult fiction categories – English and Kiswahili – will each get Sh150,000 in prize money.
This is a major improvement from the miserly Sh40,000, previous winners used to receive, for the bi-annual award, the most prestigious in the country.
Other categories in the award, namely the youth and children’s writing will each get Sh75,000.
The increase in the prize money was made possible when the Prize’s main sponsors, Text Book Centre (TBC) presented the KPA Council with a cheque worth Sh800,000 to go towards the fund.
TBC has had a long history with the award. The award ran into financial trouble soon after its first edition in 1974, where Meja Mwangi’s book Kill Me Quick and Abdulatif Abdalla’s Sauti ya Dhiki, won the English and Kiswahili categories respectively.
After a long hiatus, members of the KPA council approached the management of TBC, in 1990, with a view of helping revive the award, which had been formed to encourage and reward creativity in Kenya.
TBC agreed to sponsor the award and donated Sh200,000 for the Prize Mr. C.D. Shah, a director of Text Book Centre, says that their decision to support the award stems from the fact that they had cordial working relations with publishers. “Being the biggest booksellers at that time, we were also their biggest customers,” he says. Text Book Centre has been in the business of selling books since 1950s, thereby making them the oldest booksellers.
TBC has handed over Sh200,000 on a bi-annual basis ever since.
In 1992, the prize was revived and Wahome Mutahi’s book Three Days on the Cross shared the first prize with David Maillu’s The Broken Drum. In 1995, the first prize went to Margaret Ogola, for her book, The River and the Source, Margaret Ogola’s book went ahead to win the Commonwealth Writers prize the same year.
In 1997, the first prize went to Ngumi Kibera’s book Grapevine Stories, with the Kiswahili prize going to Emmanuel Mbogo’s Vipuli vya Figo.
In a move that was deemed controversial, in 1999, judges decided that the books that had been submitted lacked creativity and therefore did not award any prize.
In 2001, Meja Mwangi again won with his book The Last Plague. Kyalo Wamitila’s Nguvu ya Sala took the Kiswahili prize. In 2003, Stanley Gazemba won the Jomo Kenyatta Prize for Literature with his book The Stone Hills of Maragoli.
In 2005, judges failed to award the first prize in the English category, arguing that the titles submitted were not strong enough. They however awarded the second prize, which went to Muroki Ndung’us A Friend of the Court.
In the Kiswahili adult category, the first prize went to Kyalo Wamitila’s Musaleo.
In 2007, Marjorie Oldudhe’s book A Farm Called Kishinev won the Jomo Kenyatta Prize for Literature under controversial circumstances. There was disagreements among judges as to which book, between Marjorie’s and Margaret Ogola’s Place of Destiny, deserved to win the prize.
The controversy led Pauline’s Publications, Ogola’s publishers, to boycott the NIBF since.
Apart from the River and the Source, which went on to win the Commonwealth Writers Prize, other winners of the award have little to show for it.
Critics have accused KPA of making little or no effort at all in marketing or publicising the award. The situation is such that these writers are barely known outside of the publishing and writing fraternity.
Perhaps the saddest story is that of Stanley Gazemba, whose book, The Stone Hills of Maragoli, published by Acacia, and which won the prize in 2003, has been out of print for a number of years now. The author has been engaged with the publisher in a long-running tussle, to make the book available.
The author says that only 500 copies of the book were published. Gazemba is however elated that the efforts of authors are finally being recognised. “They should have increased the prize money a long time ago,” he says. “What they used to give previously was a joke.”
The same fate is suffered by winners of the Wahome Mutahi Literary Prize, formed to honour the late humourist. Although Oduko bw’ Atebe’s book, which won the inaugural prize in 2006, is readily available in the market, the author laments that it should have sold better, had KPA invested in a more aggressive campaign.
Blame here should also fall on the individual publishers, who should also take advantage of the win, to aggressively push the book in the market. But in a publishing market that overwhelmingly feeds on the government funded textbook market, it might be too much to ask of them to invest substantially in marketing a non-textbook.
Mrs Nancy Karimi, who is the chairperson of KPA promised that with the windfall from TBC, the publishers’ body should make a difference in the whole marketing of their prizes.
“The increase in prize money should now trigger more creativity from our writers, as their efforts are now better rewarded,” added Mrs Karimi, who is also the managing director of Jomo Kenyatta Foundation.
Mr Rajiv Chowdhry, the managing Director of TBC explained that their decision to increase the fund came as a result of the fact inflationary forces experienced in the country over the years have seriously eroded the value of the earlier award of Sh40,000.
TBC has promised to donate an additional Sh1.6 million to cover the 2011 and 2013 editions of the prize.
During the handing over ceremony, done at the refurbished TBC offices on Kijabe Street, both the management of TBC and the KPA Council hinted at the inclusion of more categories, in future, subject of availability of funds.